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RM Williams Brand Redesign Concept. A redevelopment of a classic Australian brand designed to target a younger and more contemporary customer. Based on the original classic stockman theme, this logo is an evolution rather than a revolution developed to accompany a newer range of products. The different colour labels illustrated are designed to match with specific products - the blue to match denim products, the earthy brown to match shirts, pants and leather goods.
Serebrul Clothing Line Branding & Product Development. Serebrul is a clothing range based around sustainable manufacturing as well as presenting a core message of looking after each other for personal and spiritual wellbeing. The logo has distinctively been designed with a tribal theme in mind, linking back to the core elements of community and the importance of finding personal inner strength through the collective. The T-shirt fabrics and colours are organic and are based on the colours often found in nature thus strengthening the core themes behind the main brand.
Nick Egglington Photography Branding Development. Nick Egglington Photography is a South Australian Photographic studio focused on affordable commercial photography. The logo has been developed with two variations to meet different requirements, but is unified by the consistent use of font, layout and colour. The logo is loosely based on a mathematical formula annotation, thus communicating the brands commitment to consistent work practices and quality. The design and colour scheme has been kept simple so the theme can be applied to a series of mediums, while yellow and black has been selected for the high contrast between the two, as well as the link between dark and light - the principles of photography.
Labrador dog breed promotional logo design.
Employment Options Youth Services Branding Package. EOYS is a division of Employment Options - a job network provider and community services agency located in the Adelaide Hills serving the South Australian country regions and the Fleurieu Peninsula. The logo is based on the concept of opening doors and providing options while having fun along the way. The design is vibrant and has been developed to be used both on a small scale and on large signage. It also communicates a sense of individualism and taking control of your life.
Country Hoops Kids Basket Ball Program Branding. Branding and promotional materials produced for a South Australian based basketball program aimed at primary school students in country regions. The logo colours are based on the South Australian State colours, while the logo incorporates a cartoon windmill character dribbling a basket ball. The logo is fun, bright and vibrant and communicates the core elements of the program about "having a go".
Special Olympics National Games Branding Package Concept. The Special Olympic National Games was held in Adelaide in 2010. This logo is based on two hands supporting the athletes spirit. The blue hands are the athletes, while the red hands represent the support of those who assist the competitors to reach their goals. The Sun represents the athletes spirit, while the points around the sun represent the eight states and territories of Australia who were involved in the competition. The logo was designed to be vibrant and communicate the theme of inclusiveness though unity. The colour theme is based on the South Australian state colours.
Smoult Horticulture Branding Package. A redevelopment of an existing brand in horticulture to unify their new range of products. The logo developed is designed to work both at large scale on signage, as well as small applications including packaging. The logo incorporates an organic typeface in conjunction with a graphic of a seedling and the sun - communicating new life, growth, and the importance of nurturing, the core values of the company's services.
O'Halloran Hill Pizza Bar Branding Development. The O'Halloran Hill Pizza Bar is a modern funky eat in and take away cafe serving traditional and modern pizzas. The logo is simple and minimal reflecting the establishments commitment to simple flavours, while reflecting enough flair to communicate the restaurants creativity when it comes to menu items.
RM Williams Brand Redesign Concept.

A redevelopment of a classic Australian brand designed to target a younger and more contemporary customer. Based on the original classic stockman theme, this logo is an evolution rather than a revolution developed to accompany a newer range of products. The different colour labels illustrated are designed to match with specific products - the blue to match denim products, the earthy brown to match shirts, pants and leather goods.
RM Williams Brand Redesign Concept. A redevelopment of a classic Australian brand designed to target a younger and more contemporary customer. Based on the original classic stockman theme, this logo is an evolution rather than a revolution developed to accompany a newer range of products. The different colour labels illustrated are designed to match with specific products - the blue to match denim products, the earthy brown to match shirts, pants and leather goods.
RM Williams Brand Redesign Concept.

A redevelopment of a classic Australian brand designed to target a younger and more contemporary customer. Based on the original classic stockman theme, this logo is an evolution rather than a revolution developed to accompany a newer range of products. The different colour labels illustrated are designed to match with specific products - the blue to match denim products, the earthy brown to match shirts, pants and leather goods.
See photo in original gallery.
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